Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola …
WEBMar 25, 2021 · Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020). PepsiCo and Coca-Cola, therefore, dominate the market accounting for an 81% share together (and a 91% share if BodyArmor was included).
Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
WEBAug 20, 2021 · Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
PepsiCo redesigns 2L bottles for the first time in 30 years
WEBNov 16, 2020 · Pictures: PepsiCo. PepsiCo is refreshing its 2 liter bottle design across its whole portfolio: bringing in a ‘modern, functional and easy-to-use’ bottle that is easier to grip and pour. Previously, the standard 2 Liter bottle had a uniform circumference of 13.4”. Meanwhile, the new PET bottle, at its grip point, has slimmed down to a ...
Crown to construct new beverage can plant in Virginia
WEBFeb 1, 2021 · Crown Holdings will build a new beverage can manufacturing facility in Henry County, Virginia, US. Located in Commonwealth Crossing Business Centre, the 355,000 square foot facility is due to begin operations in the second quarter of 2022 and will create 126 new jobs. It will become Crown’s third greenfield beverage can manufacturing ...
Hard seltzers & RTD alcohol: AB InBev’s beyond beer business
WEBMay 10, 2021 · New opportunities: AB InBev’s ‘beyond beer’ business generated over $1bn in 2020. AB InBev’s Beyond Beer business – which includes brands such as Mike’s Hard, Flying Fish and Bud Light Seltzer - generated more than $1bn in 2020 and grew by more than 40% in Q1, 2021. Known primarily as the world’s largest brewer - with big global ...
Nitro Pepsi launches in the US: ‘We’re reimagining the cola …
WEBFeb 24, 2022 · Nitro Pepsi – which uses nitro tech to create a drink which departs from traditional soda in terms of look, taste and drinking experience – will launch in the US next month. “Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come,” says the company.
5 ways The Coca-Cola Company is reimagining its marketing …
WEBSep 13, 2021 · Processing equipment & systems, automation, control. How do you make marketing more efficient, more effective and ultimately better? The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to …
New beverage launches: March 2022
WEBMar 1, 2022 · The new flavor is available in a 1.5L bottle, exclusively available in ASDA until March, when it will be rolled out to other large supermarkets & impulse channels. The launch will be supported with online & in-store activity, alongside influencer & other PR moments. The Boston Beer Company and PepsiCo’s new collaboration, Hard Mtn Dew, has ...
Coca-Cola launches reformulated Coca-Cola Zero Sugar in the US
WEBJul 13, 2021 · Coca-Cola Zero Sugar is a zero calorie and zero sugar alternative to Coca-Cola, with the aim of mirroring its taste as closely as possible (distinct from Diet Coke, which is positioned around a ‘lighter taste’). Zero Sugar was launched in 2005 and reformulated in 2017 to align the taste closer to Coca-Cola; with the new recipe aiming to ...
Corona crowned the world’s most valuable beer brand
WEBJun 2, 2021 · Defying an unfortunate name association, Corona has come out on top as the world’s most valuable beer brand, according to Brand Finance’s 2021 rankings. While it was hit by a drop in brand value, Corona remains the world’s most valuable beer brand. Belgian beer brand Michelob is the fastest growing brand, posting 39% growth in brand value.
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