The Future of Ad Networks - ExchangeWire.com
WEBAug 31, 2023 — How will ad networks adapt to changing regulation, market trends, and technology? This article explores the potential impacts of privacy, specialisation, and AI on the ad network industry.
WEBLearn how audience addressability is evolving in the digital advertising industry and what opportunities and challenges it presents. This report by PubMatic explores the current state and future of audience addressability, and how publishers and advertisers can prepare for post-cookie world.
London Archives - ExchangeWire.com
WEBLatest Posts. Google v USA: Week Two Court Report; The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories
Inferred Vs Observed Data | ExchangeWire.com
WEBMar 22, 2016 — Observed data is data that has been gathered through direct observation of users' actions, while inferred data is data that has been predicted based on other data. Learn how to choose high-quality data for targeting and …
ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBTracking Ad Trading and the Exchange Marketplace. Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers.
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 — The web page does not contain any information related to addressability meridian. It is a deep dive into the present and future of audience addressability in digital advertising, covering topics such as third-party cookies, cohorts, and universal identifiers.
Audio: Predictions for 2023 - ExchangeWire.com
WEBDec 19, 2022 — Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional radio advertising is set to hit a market volume of USD$28.1bn (~£22.8bn) by the end of the year.. As total digital audio listenership in the UK alone is expected to surpass 40 million by 2024, and 56% of GenZ identifying audio content as a necessary escape from the world of ...
Retail Media: The What & The Why - ExchangeWire.com
WEBMar 7, 2022 — Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also sold.
US Court Passes Controversial Social Media Law; SoftBank's Vision …
WEBMay 12, 2022 — In today's ExchangeWire news digest: a US appeals court has passed the controversial HB 20 law concerning content moderation on social networks; SoftBank reports record losses of ¥3.5tn from its two Vision Funds; and Apple loses its status as the world's most valuable firm.
Gaming & In-Game Advertising: Predictions for 2023
WEBDec 29, 2022 — This year a notable in-game advertising milestone was reached towards establishing the emerging ad format as a standard media buy. An industry taskforce, which AdInMo supported, culminated in the release of the IIG Measurement Guidelines by IAB, IAB Tech Lab, and MRC.. While the ability to measure and crucially compare viewability is important, gaming environments offer much more in the ...