Digital Marketing News | Marketing Dive
WEBThe Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video …
Social Media Marketing News | Marketing Dive
WEB5 days ago · For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2. By Peter Adams • Aug. 1, 2024. More stories. The latest social media marketing news and articles for …
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
WEBAug 20, 2024 · Solo Stove, the maker of smokeless fire pits, is teaming up with Snoop Dogg again in a campaign the marketer says is its largest to-date, according to information shared with Marketing Dive. The Martin Agency worked on the effort. “Blunt Marketing” features Snoop Dogg and his longtime collaborator Warren G engaging in a “blunt” session ...
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
What Coca-Cola’s generative AI experiments mean for the brand’s …
WEBDec 5, 2023 · Courtesy of Coca-Cola. In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generative AI charge has been led by one of the industry’s most storied names, Coca-Cola. In just nine months, the beverage giant ...
American Airlines' ad signals return to brand-building
WEBApr 27, 2020 · American Airlines launched its first branding campaign since 2016 with the debut of a video titled “You Are Why We Fly,” The Drum reported. In the 40-second spot, a voiceover explains the brand’s heritage as a 94-year-old airline that’s weathered many hard times. The video shows user-generated footage of sparsely populated airports and ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Study: Majority of teens consider a brand's ethics when making ...
WEBSep 7, 2018 · Dive Brief: More than half (54%) of teenagers age 16-19 say they have deliberately purchased or stopped using a brand because of its ethics, according to new research from MediaCom provided to Marketing Dive. Lush, The Body Shop and Fairtrade were the brands that teens supported most based on their ethics, while they said they stopped shopping ...
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
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