Digital Marketing News: Marketing Technology
WEBStudy finds 7 in 10 organisations now use marketing technologies and gen AI. Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
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WEBOrganisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread adoption, companies are only using about 56% of the martech tools they ...
Three quarters of marketers’ positive outlook holds steady amid …
WEBSep 5, 2023 · Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ positive industry outlook remains steadfast despite a prolonged rocky economic environment.. Despite the crises which have characterised the last few …
Thriving in 2021: The top six trends for sales and marketing leaders
WEBTrend #2: 2021 is a time for collaboration. The relationship between sales and marketing experts has always been close. Collaboration between these experts will help brands succeed as sales teams have expertise in B2B sectors, while marketing teams dominate B2C. Aligning sales with marketing will make sure everyone is aware of who they’re ...
Study finds 7 in 10 organisations now use martech and gen AI
WEBSep 12, 2024 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: …
Performance only marketing experiencing 'slow death' as digital …
WEBApr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Marketing Archives - Marketing Tech News
WEBUser acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to outspend the competition, or try different tactics to stand out.
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
WEBAug 21, 2024 · Influencer marketing isn’t one-size-fits-all, so we analyzed 13 different industries. Here are three top takeaways: #1: All Eyes Are on TikTok CPG Campaigns. Impressions per post are 135% higher among TikTok CPG campaigns than all other analysed platforms combined. #2: Fashion & Apparel Brands Are Investing in Pinterest.
67% of consumers will have ‘marketing fatigue’ by November 2024
WEBAug 12, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when …
How much has consumer behaviour changed in the past year
WEBMar 1, 2021 · There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded to the new demands of …