Social Samosa
WEB1 day ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Harnessing the power of inclusive love: Global condom
WEBFeb 10, 2021 · It's a power that is exclusive to condom brands — the inclusive narratives that they build in their ads are unique and powerful in ways that other categories can't match. And so far, they seem to be doing a good job! Even as most condom ads continue to focus on heterosexual couples, ripples of inclusive narratives are bubbling under the …
#BrandSaga: Nokia- A resounding success story of ... - SocialSamosa
WEBMar 20, 2019 · The first phone call on a cellphone in India was made on a Nokia handset through Nokia network in July 1995 when Jyoti Basu, the then CM of West Bengal Chief had ringed then Union Telecom Minister Sukhram in New Delhi. "My first phone was a Nokia phone. This was when making a call cost Rs. 16, and was a privilege.
Brand Saga: The Parle G advertising journey; 8 decades of …
WEBOct 9, 2019 · From Parle’s Gluco to Parle-G. Years passed. In 1980, Parle identified the need to stand out amidst the many newly launched glucose biscuits and rebranded the product from Parle’s Gluco to Parle-G and used newspapers, radio to spread the word and thus continued the iconic Parle G advertising journey. In 1982, Parle G …
Priyanka Prakash on how GiveIndia uses social media to build ...
WEBFeb 25, 2021 · With insights from the NGO, GiveIndia social media strategy, Priyanka Prakash helps unravel how non-profits can make the most of digital to garner support for their causes. Through their social media posts, GiveIndia makes donation appeals, supporting the various fundraising campaigns in their …
Snapchat launches a certification program for marketers
WEBJul 11, 2021 · The practice-based certification program for Snap Focus will provide practical exercises to marketers to enable them with the expertise required for effective advertising on Snapchat. For the unacquainted Snap Focus is the official learning portal for marketers by Snapchat that offers basic and skill-based specialization courses; the new ...
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 · Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
Brand Saga: Asian Paints- Promising long lasting ... - SocialSamosa
WEBApr 3, 2019 · The series went onto build a distinct identity of the brand. Asian Paints, Ogilvy and Festive Advertising. After RK Laxman stopped drawing the cartoon, Asian Paints and Ogilvy joined hands to launch a new marketing strategy by focusing on festive occasions with their tag line "Har Ghar Kuch Kehta Hain" (Every home says something about its owner). The consumers were now looking for more and a ...
Case Studies - Social Samosa
WEBCase Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD. The campaign was launched across 100+ engineering colleges in India, reaching students from all corners of the country. Unstop utilised its social media prowess by tapping into Gen Z culture, using memes, trends, and relatable content. By Social Samosa.
Zomato's Social Media Strategy Explained [Interview] - SocialSamosa
WEBJul 19, 2012 · Zomato's Social Media Strategy Explained [Interview] One of the most talked about 'Food Discovery Platforms', Zomato has ensured that it creates a passionate community around itself. It's not uncommon to find a Zomato fan on Twitter or Facebook these days. Also, according to a recent announcement, Zomato is now a Food Network.
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