The Vancouver Rock Shop is a gift and novelty shop established in 1973. Over the years, more clothing was added to the inventory and eventually, more and more rock and roll band shirts. In 1984, the store came to be known as The Rock Shop and the store has been evolving over the years and continues to do so, but the present concept of the shop has stayed largely the same for the last couple of decades. People comment that the store not only looks the same, but actually smells the same as it did when they were in high school, both being reasons that they still keep coming back to the store. Now they bring their kids!