Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and dynamic celebration of Black brilliance, resilience, and creativity. This ...

HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, ...

When you think about brands that have consistently championed Black excellence, Adidas sits near the top of that list. The company has long celebrated cultural moments that uplift the Black ...

adidas Spotlights Black Trailblazers Steering Culture, Style and Change: Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

For generations, the women of Gee’s Bend have stitched together scraps of fabric into something far more lasting than cloth ...

In celebration of Black History Month, adidas named the Quilters of Gee’s Bend as the first honorees of the Black Excellence (HBE) program, “standing as living proof of art’s power to ...

If you've been wondering about the concept behind the new adidas Black History Month uniforms for Nebraska, Kansas, Louisville, ... we Honor Black Excellence with these asymmetrical designs.

Black women quilters paid homage to HBCUs, thanks to Adidas. Adidas has released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

In partnership with adidas and the 'Honoring Black Excellence' initiative, the IU women's team will debut the uniforms tonight, Feb. 6, against Rutgers, while the IU men's team will sport the new ...

In recognition of her impact, Almond was recently named an adidas Honoring Black Excellence (HBE) 2025 Honoree, with the brand debuting a short-form film this Women's History Month exploring her ...

On June 24, adidas will officially open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker and if you’re local, you won’t want to miss it.