The partnership aims to create sustainability where previous leagues failed while also providing players with a new career ...

The Athletes Unlimited Softball League will launch its inaugural season on June 7, and Major League Baseball is pitching in.

Major League Baseball (MLB) announced on May 29 that they have partnered and invested in Athletes Unlimited Softball League for its inaugural season starting June 7.

With financial support of Major League Baseball, the Athletes Unlimited Softball League could be the first sustainable ...

Softball beats baseball in College World Series social media sales pitch as Opendorse finds the top women's programs brought ...

Major League Baseball's investment in the new Athletes Unlimited Softball League (AUSL) is a good sign that the league wants ...

“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand ...

NBC News' Shaq Brewster profiles Athletes Unlimited, the first professional women’s softball league with the backing of Major League Baseball, as it begins its first season.

Major League Baseball is branching out. It's investing in women's softball. It's an acknowledgement of the popularity of women's sports in the U.S. and could help jumpstart a sustainable league.

Playing in the All-American Girls Professional Baseball League, which inspired the film “A League of Their Own,” she won a ...

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited ...