Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more expensive.

“McDonald’s position on value is a competitive advantage with a strategy rooted in customer behaviours and insights,” he added. “We are optimising price while limiting customer resistance.” This year ...

The CEO of McDonald's, Chris Kempczinski, highlighted that consumers are becoming more price conscious ... the business unveiled a new value-focused strategy in December that included a $5 ...

McDonald's is reconsidering its pricing strategy, after customers cutting back their spending took a bite out of the fast food giant's sales. Outlets open for at least a year saw sales fall 1% ...

The strategy has been relatively successful ... I have previously written about McDonald's in an article titled "McDonald's: Price Fall to Come". In this article, I used my own estimates of ...

McDonald's strategy emphasizes its competitive strengths ... value gap with industry competitors after 40% cumulative price increases since 2019. With a modernized restaurant real estate footprint ...

As long as McDonald's has those prices, I won't be going." One commenter even wrote, "Well the food quality has cratered and the price has gone up...this strategy may work for a minute but in the end ...

In this article, we will compare the prices at McDonald’s and Burger King. We will look at how each restaurant sets its prices, what menu items cost, and which place offers better deals.