TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ready to highlight new stars.

The NBA Finals are often the most watched ... This was achieved despite the recent trends of cord-cutting and TV ratings dropping. The Finals have seen higher ratings earlier as well with the ...

If the NBA itself doesn't care about TV ratings for the NBA Finals, then we should really stop talking about them.

This dwindling NBA viewership in traditional media is driving changes in the pro basketball broadcasting landscape and may have an impact on betting trends and turnover too. The NBA’s Shift ...

The Boston Celtics’ lopsided victory Monday over the Dallas Mavericks in the last game of the National Basketball Association championship drew 12.2 million viewers, an 8.3% decline from last ...

Viewership numbers could not be better for the NBA to start the playoffs, as this was the most-watched NBA Playoffs opening weekend in the last 25 years, the league announced on Tuesday.

WWE NXT saw an increase in viewership on June 10, with no competition from the NHL and NBA Finals. According to Wrestlenomics, NXT averaged 726,000 viewers on Tuesday. The show drew a 0.15 rating in the 18 to 49 demographic.