YouTube CEO Neal Mohan, the morning after the platform's big ad pitch and party in New York City, had a new milestone to ...

The bottom line. YouTube is strengthening its creator ecosystem by providing more monetization opportunities and better analytics tools, particularly for its growing Shorts platform.

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content.

After years of providing subpar revenue, YouTube CEO Neal Mohan revealed that YouTube Shorts now pay out creators the ...

Monetization from "Shorts" has gone up as a result of more ad impression opportunities, AI-targeted placements, and higher overall usage compared to the main platform, YouTube CEO Neal Mohan said ...

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

monetization There are two general approaches ... they can appear on devices of all sizes (from phones to TVs). YouTube Shorts ads appear between YouTube Shorts videos and are designed for mobile ...

YouTube Select Shorts ads are viewed 90% longer than ads on other platforms. Influencer-led Shorts ads have seen view-through rates as high as 15.9%. New monetization (YouTube Partner Program for ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to expand and refine its ...