Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Apple is reassuring employees on the Siri team who may be feeling demotivated by the recent Siri delays and the bad press surrounding

According to a report from Bloomberg, Senior Director of Siri and Information Intelligence Robby Walker held an all-hands meeting to discuss the recent delay of new Siri features.

Apple’s Siri team is facing harsh criticism from within, with senior director Robby Walker admitting that delays to key AI features have been "ugly and embarrassing," according to Bloomberg’s Mark Gurman.

Apple continues to inform customers that a more personalized version of Siri has been delayed. As noted by 9to5Mac today, Apple has added