Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

One of Apple's top executives has called the delay of the new, more personalized Siri "ugly and embarrassing" and vows to "ship the world's greatest virtual assistant" at some point.

Our own John-Anthony Disotto calls Apple Intelligence " a fever dream " that perhaps Apple might like to forget. Fast Company's Harry McKracken is a bit more measured and while he thinks Apple might've failed to "emotionally bond with Siri" he writes that he'd rather see a "great" Siri than one that arrives "on time."

According to a report from Bloomberg, Senior Director of Siri and Information Intelligence Robby Walker held an all-hands meeting to discuss the recent delay of new Siri features.

Apple continues to inform customers that a more personalized version of Siri has been delayed. As noted by 9to5Mac today, Apple has added

The company is aiming to get some of the AI-powered features announced last June into iOS 19 — but it’s not guaranteed.

Apple is reassuring employees on the Siri team who may be feeling demotivated by the recent Siri delays and the bad press surrounding

OS 19's big redesign can only be good for Apple, but it needs to happen without compromising other updates. And that's especially true of Apple Intelligence.