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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...
TheFoodXP on MSN12d

Cracker Barrel’s New Look Is Blowing Up Social Media. Here’s Why

Cracker Barrel has been a favourite spot for comfort food and a dose of old-fashioned charm with its country store decor and ...

Cracker Barrel Breaks Silence on Rebrand Backlash

Cleveland Browns reportedly make trade decision on Shedeur Sanders and Oregon's Dillon Gabriel as the team looks to reshape ...
Country Living on MSN7h

Cracker Barrel Says “We Could’ve Done a Better Job” in New Message to Customers

On August 25, the company issued a statement to fans.
FOX 10 Phoenix5d

Cracker Barrel unveils new logo, fall menu amid brand makeover

Cracker Barrel revealed a new text-only logo as part of its brand refresh. The chain launched a fall menu with returning ...

Cracker Barrel reveals new logo, works with country star Jordan Davis to boost relevance

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore ...

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...

Cracker Barrel's new look isn't everyone's cup of sweet tea

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.