A conversation with that colleague reveals important details about the prospective customer and the key contact—details the proposal team can use to angle their proposal in a certain way.

AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.

Rocket CRM, a U.S.-based provider of customer relationship management software, has officially launched its enhanced CRM ...

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes.

This article explores the historical evolution, strategic benefits, and future trends of CRM systems, emphasizing their critical role in business strategy.

Learn how to build a powerful customer relationship management (CRM) strategy tailored for Ugandan SMEs. Discover tools, tips ...

In today’s dynamic financial landscape, banks that succeed are those that truly understand the voice of the customer. This requires more than traditional relationship management. It calls for ...

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker ...

In the case of investment companies, integrating customer relationship management (CRM) systems with portfolio management ...

Zurich Insurance Group is using AI in its new customer relationship management system to help agents provide more tailored service to customers.

Customer experience: the foundation of modern relationship management Historically, banks in Ghana have placed heavy emphasis on relationship officers - personal bankers whose role is to retain ...