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HBO, Max

Hey, at least HBO Max can laugh at itself

The streaming service branding game of musical chairs continued this week when Warner Bros. Discovery (WBD) announced the streaming platform Max would once again be called HBO Max, starting this summ...

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Max streaming service is reviving the HBO name — the one it discarded 2 years ago

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Max to be renamed HBO Max, fixing the name change nobody wanted

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Max will be rebranded HBO Max... again

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Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

JB Perrette, WBD’s president and CEO of streaming, said the new/old name helps “focus on what makes us unique — not everything for everyone in a household, but something distinct and great for adults...

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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

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Max Is Changing Its Name Back to HBO Max (Again)

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

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HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,

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They’re just giving up and calling it HBO Max again

HBO Max launched in 2020, but Warner Bros. Discovery relaunched the service three years later, filling it with content from its other properties, like Discovery, TLC, and HGTV. As part of the relaunch, it renamed the service to just “Max” to signal that it’s suitable for kids and families.

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5 of the biggest streaming announcements from Warner Bros. Discovery Upfront 2025, from HBO Max shows to the new Superman trailer

A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros. Discovery Upfront 2025.

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.