The new Max-Hulu-Disney+ bundle is popular, new data suggest. That means Disney and Warner Bros. Discovery's alliance in the streaming wars was wise.

Disney executive Nami Patel touted the bundle at a convention in London, saying it was “working really well.” The streaming bundle in general is a clear win for consumers. It allows viewers to sign up for streaming services they were likely to be stacking individually anyway and save money at the same time.

Disney says it is looking to strike more bundling deals after offering an upbeat assessment of its agreement with Warner Bros. Discovery-owned streamer Max. The Disney+, Hulu and Max bundle, echoing the glory days of cable television,