According to the lawsuit, X says that Twitch has not advertised on the platform in the U.S. since November 2022. As Business Insider reports, X cites a GARM document in its lawsuit that mentions an "executive endorsement" from Twitch regarding GARM's brand safety standards.

“The U.S. presidential election served only to underline what we have considered for a long time: that X is a toxic media platform and that its owner, Elon Musk, has been able to use its influence to shape political discourse,” The Guardian said.

The lawsuit claims dozens of companies conspired with an advertising industry group to boycott the social media platform, causing it to lose revenue