Justin Bieber dropped surprise album "Swag" after teasing it on billboards and in cryptic posts featuring wife Hailey Bieber and son Jack Blues.

Now, seemingly out of nowhere, Bieber is back with the surprise release of his seventh studio album Swag. In the lead-up to the album’s release, the Canadian hitmaker signaled that he was dealing with personal issues that may or may not come out in forthcoming music.

Bieliebers are convinced that one of Justin’s songs on the 2025 album is about the ups and downs in his marriage to Hailey Bieber. Get a full breakdown of ‘SWAG’ here.