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Meet The Italian Billionaire Behind Ferrero’s $3.1 Billion Deal For Kellogg
Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially through big acquisitions in the U.S.
WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal
WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer demand due to inflation.
Kellogg's Corn Flakes Now Italian? Ferrero Snaps Up US Cereal Giant for $3.1 Billion in Shock Food Takeover
This deal continues Ferrero's track record of acquiring and growing well-known brands to strengthen its North American presence.
Italy's Ferrero to buy Kellogg for $3.1 billion, but regional HQ to stay in Battle Creek
The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.
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