Style Points is a weekly column about how fashion intersects with the wider world.

In a suite at the Standard hotel in London, celebrity stylist Law Roach is giving me the inside track on one of his most viral looks. In February, client and friend Zendaya appeared at the premier of Dune: Part Two in a vintage Thierry Mugler robot outfit made from chrome and Plexiglas panels.

The publicist argued that the high price point of the dress didn’t align with Zendaya’s marketability to wealthier consumers. However, Roach persisted, and after Zendaya wore the dress, the creative director of Ungaro invited her to The Met Gala for the first time.

I figured out that whoever got the most press got the best dresses, so I was, like, I need to get her more press,’ Roach said

Zendaya ’s stylist Law Roach admits he ‘wants some people to hate’ her iconic looks. The theme of the 2019 MET gala, Notes on Camp, inspired a string of now-iconic moments ranging from Lady Gaga shedding an enormous fuchsia dress revealing fishnets to Jared Leto carrying a lifelike reproduction of his own head.

Zendaya’s stylist Law Roach says he intentionally dressed her in same clothes as other celebs: ‘I know she’s going to win’ - ‘I figured out that whoever got the most press got the best dresses, so I was,

Law Roach is more than Zendaya ’s stylist; he’s a manufacturer of viral moments and a master manipulator of public perception. The theme of the 2019 MET gala, Notes on Camp, inspired a string of iconic moments ranging from Lady Gaga shedding an enormous fuchsia dress revealing fishnets to Jared Leto carrying a lifelike reproduction of his own head.