LG Display is introducing its 4th-generation OLED TV displays today, which manage to not only be brighter than what it showed off in 2024, but also more power-efficient and less reflective. The LG OLED evo M5 was one of Engadget's favorite announcements from CES 2025,

The Primary RGB Tandem structure applied to the fourth-generation OLED TV panel organizes the light source into four stacks by adding two layers of blue elements and independent layers of red and green elements. It improves maximum brightness by increasing the amount of light produced by each layer compared to the previous structure.

Also featuring in Panasonic’s impressive upcoming Z95B, the new panel achieves a peak brightness of 4000 nits – marking a 33 per cent increase over its predecessor – through a redesigned four-layer structure, dubbed the Primary RGB Tandem structure.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

LG's got an exciting new panel technology it's touting on its new flagship OLEDs and it might well be revolutionary for the market.

LG dropped new versions of its flagship OLED and QNED TVs at CES, and as of Jan. 16, 2023 and 2024 flagship LG models have gotten discounts at Best Buy for up to $1,500 off. In case you forgot, LG is the authority on cool screens.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.