Holiday price cuts are in effect for Christmas and Hanukkah, as Apple's latest MacBook Pro with an M4 chip has plunged to $1,399.

By Quentyn Kennemer, a writer who helps The Verge's readers save money by surfacing the best tech deals and presenting the latest product recommendations from our experts. He has covered tech and gaming for all of his 15-plus-year career for publications like Forbes, Business Insider, and more.

As of Dec. 19, 2024 Apple MacBook Pro with M4 Pro chip is available for $1,749 at Amazon. That's a 13% discount off its usual price of $1,999. 2024 Apple MacBook Pro isn’t just a laptop — it’s a creative and productivity beast.

The M4 Pro MacBook Pro 14-inch has hit a new record low price of $1,699, with units in stock with free store pickup as early as today. But don't delay, as the deal ends on Christmas Eve.

The M4 Pro is 84 percent faster than the M4 in the PugetBench Premiere Pro video benchmarks, and the M4 Max is an extra 39 percent faster on top of that. (Of course, the large amount of RAM in our test units is also pulling extra weight with video and photo work.)

An insider claims that Apple will launch the M4 MacBook Air laptops before the iPhone SE 4 and iPad 11 next year.

Apple plans to release updated 13-inch and 15-inch MacBook Air models with M4 chips in early 2025. This update aims to improve performance and AI capabilities. New MacBook Pros, Mac minis, and iMacs with M4 chips will launch next week.