LIV Golf's CEO Scott O'Neil has taken a relaxed approach to reports suggesting the breakaway tour's viewing figures are ...
Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.
The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...
LIV officials made an agreement with Fox Sports regarding the US events, and now they have taken a step further, aiming to ...
"The golf is who we are, but it's really about the festival around golf that makes us different," LIV Golf CEO Scott O'Neil said during a fireside chat at CONVERGE LIVE. "You can bring your family ...
LIV Golf, the professional men's golf tour backed by Saudi Arabia, wants the game to become more like Formula 1 racing with well-heeled fans and a wide range of ancillary entertainment. "The golf ...