T-Mobile, Vistar Media and Ad Tech

T-Mobile to acquire digital advertising leader Vistar Media for $600M
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.
Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.
T-Mobile Ramps Up Ad Business With $600 Million Vistar Media Acquisition
BELLEVUE, Wash. — T-Mobile is further expanding its advertising business with the announcement that it has entered into a definitive agreement to acquire Vistar Media, a leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers.
T-Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers
T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would strengthen the telecom provider's advertising business by giving a foothold in the digital out-of-home (DOOH) advertising market,
T-Mobile To Acquire Vistar Media For A Casual $970 million
T-Mobile has announced that it has entered into a definitive agreement to acquire digital-out-of-home (DOOH) tech solutions company Vistar Media. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities.
T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
T-Mobile to acquire Vistar Media for $600M
T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced on Monday Why it matters: The all-cash deal supports the telecom's growing ad business as it seeks to generate revenue beyond phone and internet plans.
T-Mobile to acquire Vistar Media for $600M in cash
T-Mobile (TMUS) announced that it has entered into a definitive agreement to acquire Vistar Media. T-Mobile will pay approximately $600M in cash, subject to closing adjustments. The transaction is expected to close in Q1,
T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market
Vistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses and advertisers.
T-Mobile Eyes More Measurable Marketing Solutions With Buyout of Digital Ad Company Vistar Media
T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction features Vistar's marketplace and technology solutions that enable buying,
PhoneArena4d
T-Mobile announces its next acquisition which will transform an industry using digital screens
The T-Mobile Advertising Solutions unit will acquire Vistar's intelligent marketplace that helps advertisers buy, sell, and ...
Marketing Interactive2d
T-Mobile to acquire Vistar Media for US$600m
T-Mobile is acquiring Vistar Media for US$600m in cash, aiming to fuel better ad experiences for consumers and more effective ...
ITWire3d
T-Mobile to acquire Vistar Media
T-Mobile says Vistar Media is the leading provider of (DOOH) advertisements, “reaching millions of consumers throughout their daily lives”. “Through the T-Mobile Advertising Solutions ...