Tim Cook has again underlined Apple’s intent to widen the physical retail presence as well, with more Apple Stores set to open in more locations in India.

Apple CEO Tim Cook is a fan of DeepSeek's innovation. When an analyst asked the executive on the earnings call about what he thinks about the AI model from China, Cook replied: “I think innovation that drives efficiency is a good thing.

This could be a hint at Apple’s speculated iPhone 17 “Air”, which is expected to replace the Plus model in the current iPhone series — especially since Cook is usually tight-lipped about upcoming products,

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“Severance” stars Adam Scott as severed Lumon employee Mark Scout. In the second season, Mark and his co-workers learn “the dire consequences of trifling with the severance barrier, leading them further down a path of woe,” according to Apple TV+’s description.

The company’s success in India is a key part of this performance, as Cook doubled down on Apple’s plans to further establish a stronger presence in the region. "We’re opening more stores there, we’ve announced that we’re going to open four new stores there," he said, showcasing the company's intent to deepen its engagement with Indian consumers.

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance"

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room

Apple CEO Tim Cook announced that Apple Intelligence will be available in localized English in India and other countries, along with support for additional languages including French, German, and Spanish starting in April.

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features.