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You wouldn't send a casually worded letter using no recognizable format to another business person if you were discussing competing for a government contract. If you want to be taken seriously as the ...

More business communication than ever now takes place over email and instant-messaging tools, but more serious professional communication still often takes place with letters. If you need to write ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).