John is the CMO of TechTarget where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. As account-based marketing (ABM) becomes increasingly popular ...

I frequently write about the state of the sales and marketing relationship, because it’s the number one predictor of revenue marketing success. I’ve also lamented the still miserable state of this ...

In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales ...

You’re likely to throw a wry smirk as you read the following advice, but take note – the first step in any successful ABM programme is to create a clear and full agreement on what ABM means to your ...

The concept of account-based marketing—where B2B businesses treat each key account that helps sustain their healthy growth and continuing operations as its own individual market—makes great sense on ...