Google Analytics announced two major updates: Details. Reddit Ads cost import: Advertisers can now automatically import cost data from Reddit Ads into Google Analytics, enabling unified reporting and ...

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, enabling them to make data-driven decisions that significantly improve overall ...

Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams. Microsoft launched analytics tool Monetize Insights for publishers. It aims to ...

Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a ...

June 16 (Reuters) - Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.