Calvin Lui is CEO and President of Tumri, a creative optimization technology company. AdExchanger.com: What trends have you seen at Tumri in 2009? Can you characterize trends in revenue momentum, deal ...

MONTREAL, CANADA--(Marketwired - Aug 5, 2014) - Datacratic continues to democratize machine learning by making it easier than ever for anyone to integrate impression-level, machine decisioning into ...

Taptica, the leading mobile user acquisition platform, is the first mobile ad service to combine optimization of direct media publishers together with programmatic media buying on real time bidding ...

LONDON, LONDON, UNITED KINGDOM, March 20, 2025 /EINPresswire.com/ -- As programmatic advertising continues to evolve in response to privacy regulations and increasing ...

Since the soft launch of both Google and Taobao's Ad Exchange platforms, the RTB market became available in 2012. In March 2012, Yoyi launched China 's first DSP platform, @iR. Since its launch, the ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

Real-time bidding (RTB) continues to become one of the leading ways of advertising, and spending via this technique by which online ad space may be bought or sold in real time, is growing. Greater ...

It’s a nice idea. As someone who loves seeing digital campaigns grow more efficient by using as much data as possible, I’m glad that people are experimenting with native campaigns at scale. There’s ...

As digital marketers plan and prepare for next year, here are some predictions on what to watch out for in 2015. RTB Will Be the Preferred Buying Method For All Media As we head into 2015, more and ...

Marco Klimkeit is the Managing Director & Founder of Yieldlab - a sell-side technology provider. Here Klimkeit discusses the Yieldlab proposition, the growth of the German RTB market and the crucial ...

We’re in a privacy panic. It started with GDPR, and CCPA followed with new legislation aimed at giving consumers greater control and transparency into how their data is used. Tech giants took a mighty ...

Anyone interested in a modern-day Greek tragedy should check out the country’s economic situation. But all tragedy ends with catharsis, and it’s why RTB House is upping its investment in the country.