The Blackstone-backed adtech firm plans to raise up to $762 million as it looks to capitalize on investor appetite for ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

The European Union today fined Google €2.95 billion, or about $3.5 billion, over its practices in the advertising technology market. The penalty is connected to an antitrust probe that EU officials ...