Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial ...

Learn how to leverage AI to improve processes, power growth and make stronger connections with your customers.

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints and workflows that produced them.

The Consumer AI Disruption Index is a qualitative and quantitative study that maps 17 consumer-facing verticals along two axes: risk of AI-driven disruption and strength of customer relationships (see ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

The world of visual content creation has undergone a significant transformation thanks to the rise of AI image models. These ...