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Mulberry created the British It bag – so what went wrong?Mulberry identified Chung as a chic, fabulously stylish young Brit long before other brands followed suit, promptly naming a bag after her, the Alexa, in 2010. A large part of Mulberry’s appeal ...
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How a British fashion giant fell into Mike Ashley’s crosshairsMulberry’s collaboration with Alexa Chung, which began in 2010, boosted the brand’s popularity. In recent years it has struggled to replicate the success - Scope Features ...
from the 'Alexa' inspired by Alexa Chung, and the Del Rey of course, after superstar singer Lana Del Rey. Mulberry bags are investment pieces and stand the test of time. Kate has many - from ...
From her ability to spike the sales of Mulberry bags and Burberry trenches to making messy hair worthy of emulation, Alexa Chung is fashion's undisputed talisman. Spotted by a Storm model agency ...
Not forgetting the cult Mulberry handbag named in her honour ... Kate Moss, Sienna Miller, Alexa Chung: queens of festival style. Working a wax jacket and sneakers at Glastonbury, we hope we ...
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