Exchange 4 Media8d
Amazon Ads rolls out new features, full-funnel capabilities within Amazon DSP
Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers ...
Deadline.com24d
Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon’s Total Footprint
“For the first time on the Amazon DSP, advertisers can apply AI-optimized automation to purchase TV advertising that reaches unique audiences of customers most likely to buy their products or ...
Social Samosa8d
Amazon Ads introduces ads Planner for streamlined media planning
Ads Planner allows advertisers to assess audience potential, measure deduplicated reach and frequency across video and ...
Warc1y
Brands can reduce time to revenue targets by combining Amazon Ad products
A study carried out in Germany found that Sponsored Ads and DSP worked together to reduce time to revenue baseline by nearly a quarter (24%) in comparison with a benchmark where a product was not ...
Kauppalehti24d
Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC
“Access to Amazon DSP tools brings greater capabilities and reach for advertisers in these regions, as well as opportunities for growth from a wider variety of ad types, channels and audiences.” ...
Hosted on MSN24d
Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon's Total Footprint
with Amazon Ads affirming that inventory can be purchased via the platform in as few as four clicks. "For the first time on the Amazon DSP, advertisers can apply AI-optimized automation to ...