Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month ...

Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers ...

More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?

Ads Planner allows advertisers to assess audience potential, measure deduplicated reach and frequency across video and ...

“For the first time on the Amazon DSP, advertisers can apply AI-optimized automation to purchase TV advertising that reaches unique audiences of customers most likely to buy their products or ...

Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By Jack Neff - 1 day 17 ...

A study carried out in Germany found that Sponsored Ads and DSP worked together to reduce time to revenue baseline by nearly a quarter (24%) in comparison with a benchmark where a product was not ...

“Access to Amazon DSP tools brings greater capabilities and reach for advertisers in these regions, as well as opportunities for growth from a wider variety of ad types, channels and audiences.” ...

with Amazon Ads affirming that inventory can be purchased via the platform in as few as four clicks. "For the first time on the Amazon DSP, advertisers can apply AI-optimized automation to ...