creating a subtle continuity that represents the growth and history of the company’s visual identity. With its various ...

You've probably seen this logo before. It looks a lot like Amazon's, yet slightly different. The acronym stands for Amazon Web Services, a cloud service Amazon operates. It provides a complete ...

The offending logo (left) and the revised version (right" Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.

The company course corrected only a year later to the significantly more iconic colored Apple logo, but this still remains a part of its history ... to seem futuristic. Amazon Amazon's original ...

The logo they used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon's original logo lacks the subtlety of its current "A to Z" design. Instead ...