A'ja Wilson's Nike collection release shows growth, interest in women's sports
Wilson’s deal comes after Caitlin Clark signed the richest sponsorship contract for a women’s basketball player in ...
Pro-women's sports ad featuring Riley Gaines goes viral on X: 'I love it'
A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...
Expensive doesn’t mean better when choosing athletic apparel, experts say
Exercise-specific clothing can be a worthwhile investment, but it’s not necessarily a requirement, experts say. Here’s what ...
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.
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Erin Andrews is ditching the pink and the glitter to offer women sports fans apparel they'll actually want to wear
If you've ever tried shopping for women's sports apparel, you know the pickings are slim. On the men's side, there are options abound: jerseys, sweatshirts, windbreakers, and T-shirts in every ...
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Expensive doesn’t mean better when choosing athletic apparel, experts say
While exercise-specific clothing can be a worthwhile investment ... especially for bustier women engaging in high-impact sports. Better support equals more comfort. A high-impact sports bra ...