Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. A man experiences Google's Daydream View VR headset. Meta CEO Mark Zuckerberg unveiled ...

The curious minds at ColdFusion examine how augmented reality could transform daily life ...

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears Orion augmented reality (AR) glasses during the Meta Connect event in Menlo Park, California, US.. Photos: Getty Images. Facebook ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

WASHINGTON--(BUSINESS WIRE)--Altoida, a pioneer in developing digital biomarkers of neurological disease using augmented reality and machine learning, announced today it will be presenting poster ...