Australian ugg retailer forced to change its name over US shoe giant
Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
UGG Since 1974's owner said it was rebranding outside Australia as it's "extremely hard fight a lawsuit against a ...
Battle of the boots: From Rossi to RM Williams, why pollies’ choice of footwear matters
A mining magnates’ rivalry is stepping out of the red dirt and into the political sphere with Gina Rinehart and Andrew ...
JD Supra4d
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...
Rivers to shut 136 stores across Australia, with over 600 redundancies
Legendary Australian boots and clothing brand, Rivers, has failed to find a buyer, with all 136 of its retail stores closing, resulting in over 600 redundancies.Rivers was the biggest casualty from ...
Daily Mail10d
Iconic Australian brand 'UGG since 1974' forced to change its name amid legal fight with American giant
We've been proudly making Australian boots for over five decades and three generations. And we also own the trademark here in Australia and New Zealand where the boots originated - where ugg boots ...
Couriermail13d
Iconic Aussie brand forced to change its name
“We’ve been proudly making Australian boots for over five decades and three generations. We also own the trademark in Australia and New Zealand, where the boots originated — where UGG boots ...
The Express Tribune12d
Australian Brand Forced to Remove 'Ugg' From Name After Trademark Battle With American Competitor
A trademark dispute forces an iconic Australian brand to change its name for international markets. Australian sheepskin boot ...
Your UGGs may not be the shoes you think they are
UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.
Business Insider13d
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
An Australian ugg-boot company has changed its brand for foreign customers following a lengthy legal battle with an American rival. Ugg Since 1974 was sued by Deckers Outdoor Corporation for its ...