B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots and hyperlocal advertising, just to name a few. While the number of B2C ...

Today’s successful B2B marketers must master a wide range of new skills — including data-driven marketing and predictive analytics — in addition to traditional demand generation tactics such as email ...

U.K. startup Wranx is applying a learning technique called spaced repetition to the b2b space to help businesses train their staff more effectively. This technique will be familiar to users of ...

As companies collect increasing amounts of data about customers, a key challenge is connecting that information to customize the customer experience and boost sales. The customer journey begins long ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The rate that B2B technology sales teams ...

Amid increased pressure to show results, doing more with less has become something of a mantra for B2B marketers who are grappling with ever smaller budgets and teams. Marketing Week’s 2025 State of ...

In this special guest feature, Joanna Eliopoulos, Growth Marketing Manager at Clickback, discusses the ways in which AI and machine learning are impacting B2B companies. Today’s business owners expect ...

Coca-Cola. Nike. Virgin. Think of a brand and names like these instantly spring to mind. Our B2B clients often start by listing consumer brands when they describe what they want to achieve. Comparing ...