Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Choosing a golf ball can be an intimidating process. There are so many models and styles available that it can feel like you need a degree to succeed. But we’re here to help. There are ton of ball ...

Even if your first round of the 2026 golf season feels far away, there’s no time like the present to stock up on essentials. And if golf balls are on your list, you’ll want to check out the latest ...

Let’s get this out of the way: Urethane is the benchmark when it comes to premium golf ball performance, especially in the spin department. But that doesn’t mean non-urethane balls are automatically ...

When fans watch the Ryder Cup, especially the foursomes format, they see and feel the tension. Teammates alternate hitting shots, with every mistake feeling twice as big because it affects both ...

Add Yahoo as a preferred source to see more of our stories on Google. Enjoy free shipping on these new golf ball models from Wilson.Fairway Jockey Even if your first round of the 2026 golf season ...