Seven reasons to care about online behavior tracking. Nov. 6, 2010— -- If you've never been targeted by an ad because of your online behavior, then you're probably just not paying much attention.

Behavioral health tracking company Ginger.io has announced a collaborative for tracking patient behavior and health outcomes with six academic medical centers, including UC San Francisco, Boston-based ...

By transforming movement into data, Timothy Dunn is reshaping how scientists can study behavior and the brain.