Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so ...

Subjective, a connected TV advertising platform built on artificial intelligence, has partnered with Samba TV ... Read More ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.