Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Pepsi is bringing back one of its most iconic campaigns this year in time for its 50th Anniversary, as the Pepsi Challenge returns to tour America. Back in 1975, they held a taste test for Americans ...

When it comes to bourbon, the blind taste test is the ultimate way of leveling the playing field. That’s because, whether we’re conscious of it or not, we all carry biases with us when tasting things.

It’s time for the annual blind taste test on Hell’s Kitchen, which means the chefs are about to discover just how well (or how terribly) their instincts hold up without their eyes to save them. In the ...

Raphael Gomes compares Dollar Store foods to Whole Foods in a blind taste test, revealing surprising winners and fails.

Watch twins take on a blind taste test challenge, guessing flavors and foods without seeing them. Can they tell what’s on the ...