Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

In a recent article, Jan Ozer provided an over­view of the Cookie Apocalypse and raised the question of why it has received so little attention. The article fo­cused on FAST and other ad-­supported ...