Yoasobi performed its first concerts in South Korea over two days in December. The venue in Seoul was filled to capacity. More than 4,000 young fans sang their hit song “Blue” in chorus ...

Second in command at The Orchard’s Japanese arm, a music distribution company within the Sony Group, Masuda initially reached out to Yoasobi’s producers Yohei Yashiro and Shuya Yamamoto with ...