Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

A brand is a living entity. As marketers, we realize how brands evolve over time. We've outlined defined stages that guide us in the process of brand building, enabling us to position the brand ...

“Performance marketing” and “brand-building” aren’t just buzzwords—they are essential strategies for success in today’s fast-paced business world. And while entrepreneurs and business leaders may feel ...