While the best rebrands have heritage to shape their identity, creating a new brand from scratch is no mean feat. From logo ...
Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...
Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...
Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.
How a business presents itself to the world isn’t just about aesthetics—your presentation directly reflects your values, leadership and culture. And in an era where technology is redefining every ...