How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Here's What Cruisers Are Getting Instead That may sound like a technical tweak, but for longtime cruisers, it’s significant.

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI. The rise of AI-powered search and ...