Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ...

Companies continue to debate whether inbound or outbound marketing tactics are the most effective. In a recent study by Demand Metric and Act-On software, several midsize B2B companies were asked ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Today, we’re pondering many important questions: These answers are critical to my and my agency clients’ success. I set out to reboot an inbound vs. outbound marketing study I partnered with Moz on in ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...

In business, everything starts and ends with a payment. Companies receive payments from customers and make payments to their suppliers every day and the finance department is responsible for ensuring ...

LONDON--(BUSINESS WIRE)--As a premier analytics solutions provider, Quantzig has helped leading businesses tackle the disruptions in the current business milieu. As a part of its continued efforts, ...

Inbound marketing — it's a term you've likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it's hard to keep track. Inbound marketing refers to a ...