At the center of most modern software businesses is the subscription model. Software-as-a-Service has become the dominant approach because it provides stability and predictability. Instead of relying ...

Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. When it comes to launching a new business or pivoting an ...

Business models define how companies earn revenue, including methods like subscriptions. Understanding a company's business model helps investors assess potential profitability. Different industries ...

There’s been a somewhat arrogant tradition among application vendors to equate a business service with an application. In their view, if an application is performing well, then from an IT perspective ...

ServiceNow has an exceptional business model with best of breed technology and products. Its integrated business model, which started with IT operations and services, has allowed it to move into CRM, ...

See how specific industries have taken advantage of the subscription model. Learn subscription model benefits and tips for using it in your business.

A lean business model is an approach to business development that focuses on creating value for the customer while minimizing waste within the organization. This model derives its core principles from ...